The Power of Storytelling

Story is very important. A story can land you the job, make the promotion a reality, get you the girl (or the boy:?), get let off a speeding fine, convince a client tocommit, resolve a long-standing conflict and create the possibility for anything else you desire. Stories can start a war (or a divorce), lose a court case, break a friendship or get you on the front cover of Noseweek or Newsweek.

Stephen Karcher’s translation of the i-ching talks of certain stories and words that send you ‘across the ghost river’ into the world of spirit. Ancient cultures have long recognised that stories are intimately related to how you feel. This is not only true of the stories that happen in you head, it is true of those stories you expose yourself to on a daily basis. What are those stories and who do you trust to tell them and why? From where do you know what you know? What are the stories you pay attention to? What is the media? The internet? NBC, Fox, the Deutsche Welle, Beeld, The Star, The Sinday Times? The local knock and drop? How do you believe exposing yourself to certain stories in the media cause an emotional response that you act/think out in your day-to-day existence?

There is a magical link between life story and the way we construct our identity and the experience of the world around us. The challenge is to unpack and deconstruct your own narrative and then craft it into the Heroes Journey it deserves to be – reframe and recreate it to get what it is you want. Learn to dream the dream, find the words and tell the story. We can do the same for ourselves, in our personal and social life. We can do it collectively for our organisations. Explore where your story went adrift and how to rewrite, reframe and recreate it to get what you want and find ‘…and they all lived happily ever after.’

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