Description
Whilst the digital age provides many different ways of telling stories, the techniques used to create stories are ancient. Storytelling in the Digital Age looks at how powerful stories are created, evaluated and shared through digital media. Stories can work for you, but they can also work against you. Some of the topic areas include:
- Kinds of stories and what they’re good at
- The value and power of storytelling
- Storytelling and the human being in the digital age
- Tales of storytelling success and epic fails
- Different kinds of digital media
- Storytelling in organisations
- Image and branding stories
- Grand narratives – how leadership use myth and stories
- What makes stories powerful and memorable
- Creating stories – from brief through final product
- Quick & easy story creation formulas
- Storyboarding
- Transmedia storytelling and choice of media channels
57 pages © 2007- 2016 Kokopelli Partners Digital Limited ISBN 10 0-9802550-9-0 / ISBN13-978-0-9802550-9-6 // EAN 9780980255096
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