I was staring into the distance at nothing in particular when it occurred to me that everything is a story, a narrative. Each one of us is a unique narrative with a beginning and an end. In that narrative there are chapters, sub-sections, paragraphs, sentences and words. But it’s a juicy story, filled with pictures, sounds, […]
Category: consciousness
Exactly how to portray the human mind has preoccupied philosophers for centuries and more recently psychologists, educationalists and physiologists have contributed to the debate. [technology creates new metaphors, tools to manipulate our experience that create our stance towards the world]. With the advent of information and communications technology, the brain has been compared to a […]
The advertising industry has known for a long time that education (changing behaviour) and entertainment can be combined into a powerful propaganda tool. This is education, not through repetition, but through intensity of experience – not by rote but by rite. Edutainment is a combination of the concepts of education and entertainment. It refers to […]
The greatest stories are all about change. What does a story have to do to change someone’s behaviour? Well, we should firstly admit that it is not just the story that changes people, but whole communities talking about stories. Behind all behaviour patterns and thought patterns lies the “weight of past experience”. That experience determines […]
The immune system in our body is responsible for any defensive reaction against foreign material. Language acts as an immune response, keeping the world in a shape we are familiar with, keeping new and potentially “unnecessary” experience out. The “unnecessary” experience guarded by language could include: Ideas that are incompatible with our beliefs and the […]