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storytelling storytelling for children

International Literacy Day Storytelling Activities

International Literacy Day is celebrated annually on September 8th  throughout the world for 60 years now – you can read more about it here. Often schools like to do something to celebrate this event and each year we get requests from teachers from all over the world around what they could do on the day […]

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consciousness storytelling

The Hero’s Journey

The Hero’s Journey is a common narrative pattern and template where the protagonist embarks on an adventure, faces challenges and temptations, achieves victory, and returns home transformed. This journey often begins in the ordinary world, where the hero receives a call to adventure. They may initially refuse this call, but eventually cross the threshold into […]

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about storytelling metaphor multimedia storytelling myth organizational storytelling storytelling transmedia storytelling

What makes a story powerful?

Stories come and go but some hang around, influencing, teaching, inspiring and enlightening. But stories can also even destroy and damage individuals and organisations.  A story may be considered powerful if it fulfills the following criteria; the more criteria met, the more powerful the story: People are surrounded by bits of information. All competing for […]

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about storytelling facilitation technique multimedia storytelling organizational storytelling transmedia storytelling

Types of stories and what they’re used for

Stories are used for many different purposes in organisations ranging from literal day-to-day stories through specialised stories designed to stimulate change, develop people and teams and even describe the organisations’ future. Stories as used in organisations can be broken down in three major kinds: Literal Stories – Literal stories appeal to the logical mind and […]

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about storytelling storytelling for marketing

Getting into the Storytelling Business

You might wonder how you can get into the storytelling business but the truth is that you’re already deeply embedded in it. Whatever you do, whoever you are, you tell stories. You tell stories to yourself (some call this thinking) and anyone who’ll listen. These stories not only describe your reality, they do a whole […]