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How to use telling tales for corporate advantage

by Karen Alsfine 23 January 2007 From RalBusiness Network http://www.realbusiness.co.za/Article.aspx?articleID=3884&typeID=2 ONCE upon a time. Happily ever after. Comedy or drama. Telling tales is far more than an activity just for respite, so it seems. Storytelling is the meaning of life, connecting the prosaic to the divine and constituting the most engaging way of communicating, says […]