This is an example of how you can use and possibly benefit from treating twitter as a game. It seems some people use the platform very well and that has a lot to do with their intention or rather, having a clear idea of what they are using twitter for.
While most presences on twitter act in the role of “follower”a only tiny percentage produce some ideas and images that are useful and interesting. And a tiny proportion of that create really interesting and original stuff.
To get to the game – we can define a game as a socially constructed sequence of actions that include goals, stories & language, resources, Style (the unique way you play the game, Values, Rules, Roles and Rituals. You an define a game, any game big or small, by asking knowledge creation questions of each element of a game. Here’s an example of the twitter game:
- CENTRE POING: Name the game. In this case it is your Twitter Game
- East: What are the goals of the game? Why are you playing? What do you want out of it
- South East: What language will use use consistently in your engagement with twitter – either through your tweets or by what you are searching for?
- South – What resources will you need to keep playing this game (computer, internet connection, airtime etc.)
- South West – This is your style – the unique way you describe yourself in your profile and each interaction you have on twitter. What is your style? Can you keep it consistent? Are you creating or just retweeting?
- West – Values – referring to the values of the game you’re playing, you might want to think about the following questions. Who are you following? Why? Will you provoke or be party to on-line squabbles and flare-ups? Who or what ideas are you endorsing / pushing?
- North West – Rules. What rules will you stick to when playing this game?
- North – Roles. Apart from you and your PR department, what roles are necessary to play the game?
- North East. Rituals. Rituals refer to the on goiing, normally times actions that serve to keep the game moving
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