This is an example of how you can use and possibly benefit from treating twitter as a game. It seems some people use the platform very well and that has a lot to do with their intention or rather, having a clear idea of what they are using twitter for. While most presences on twitter… Continue reading The game of twitter: applied game theory
Category: gamification
Storytelling in the Digital Age – The (Work)Book
While the digital age provides many different ways of telling stories, the techniques used to create stories are ancient. Storytelling in the Digital Age looks at how powerful stories are created, evaluated and shared through digital media. Stories can work for you, but they can also work against you. Storytelling in the Digital Age provides… Continue reading Storytelling in the Digital Age – The (Work)Book
Storytelling for Marketing Teams
Brand Managers and Marketing Teams are expected to tell the story of the business and its brands to create and build customer interest, awareness, sales and long-term brand recognition. Marketing departments often need to liaise with advertising agencies and providers of sales data – this requires teams and brand managers to brief agencies and creatively… Continue reading Storytelling for Marketing Teams
Workshop Art and Science of Change
The Art and Science of Change explores change and transformation as complex, multifaceted phenomena that are constant and inevitable in both personal and organizational life. Change is defined as an alteration or transition, while transformation implies a more profound and fundamental shift in identity and self-worth. Effectively managing these processes requires a multidisciplinary approach, integrating… Continue reading Workshop Art and Science of Change
Storytelling and Gaming
A selection of resources on the intersection of storytelling and gaming – moral physics, dramatic agency, social sculpture, Future of Storytelling Speaker: Janet Murray Professor, eTV Researcher, & Author, “Hamlet on the Holodeck” Views: 8
Social Game Theory for LARPers
If you research ‘game theory’ on the web, you’ll find the main references refer to game theory in terms of mathematical models as would be used in economics, psychology, politics etc.. The main focus of this piece is upon social games that include many of the games that we play in our daily lives. The… Continue reading Social Game Theory for LARPers
How and why to change your life by gamifying it
There’s a lot more talk happening around gamifying, gamification and game design and how the approach of gamifying can increase customers, boost morale, reduce churn and stimulate liking behaviour. Loyalty cards, bonus points, free offers and any story designed to make you feel different about an organisation, product or service is an attempt to co-opt… Continue reading How and why to change your life by gamifying it