This is an example of how you can use and possibly benefit from treating twitter as a game. It seems some people use the platform very well and that has a lot to do with their intention or rather, having a clear idea of what they are using twitter for. While most presences on twitter […]
Category: gamification
While the digital age provides many different ways of telling stories, the techniques used to create stories are ancient. Storytelling in the Digital Age looks at how powerful stories are created, evaluated and shared through digital media. Stories can work for you, but they can also work against you. Storytelling in the Digital Age provides […]
“Be the change that you want to see in the world.” Said Mohandas Gandhi. “Change is the end result of all true learning” said Leo Buscaglia. Everything changes. You are not the same person now as you were when you started reading this sentence. Something has changed. But what? How do we know when something […]
An archetype is a highly defined and crystalised idea that represents a particular ‘type’ (meaning ‘stamp in Greek) – it is an original pattern or model from which all things of the same kind are copied or on which they are based; a model or first form. There may be many different archetypes in organsations […]
This half day facilitated in-company workshop is designed to provide a solid platform for exploring the opportunities presented by gamification. We provide techniques and tools that will help you identify target areas and implement simple gamified systems. Areas covered in the workshop include: Designed Outcomes The workshop is designed to achieve the following outcomes Read […]
Brand Managers and Marketing Teams are expected to tell the story of the business and its brands to create and build customer interest, awareness, sales and long-term brand recognition. Marketing departments often need to liaise with advertising agencies and providers of sales data – this requires teams and brand managers to brief agencies and creatively […]
The Art and Science of Change explores change and transformation as complex, multifaceted phenomena that are constant and inevitable in both personal and organizational life. Change is defined as an alteration or transition, while transformation implies a more profound and fundamental shift in identity and self-worth. Effectively managing these processes requires a multidisciplinary approach, integrating […]
The french philosopher, Michel Foucault, once suggested that prisons exist in the world because it helps us imagine that the prison is “out there” and that we aren’t already living in one ourselves. The same idea applies to games – there are many games out there that serve to remind us that we don’t live […]
“It takes a very long time to become young.” (Pablo Picasso) Did you have difficulty making friends as a child? Experience scholastic boredom and more than the normal helping of social problems? A little unconventional and nonconformist even at primary school? Eccentric parents? A study of gifted creatives by Psychologist Ellen Winner cited these early […]
Ever hear talk about someone being engaged in “playing games”? Well, maybe that someone is smarter than we think because using a game analogy to think about almost everything you do has the potential to make life in all its aspects lot more rewarding, interesting and fun. Whether it is soccer, chess, baseball, your relationships, […]
A selection of resources on the intersection of storytelling and gaming – moral physics, dramatic agency, social sculpture, Future of Storytelling Speaker: Janet Murray Professor, eTV Researcher, & Author, “Hamlet on the Holodeck” Views: 8
A paradigm is a self-consistent set of ideas and beliefs which acts as a filter, influencing how we perceive and make sense of the world. Examples of paradigms include – how to make bread, what a bed looks like, the characteristics of a chair that lend the idea of “chairness”, how we treat sick people […]
If you research ‘game theory’ on the web, you’ll find the main references refer to game theory in terms of mathematical models as would be used in economics, psychology, politics etc.. The main focus of this piece is upon social games that include many of the games that we play in our daily lives. The […]
Read more about Organizational Storytelling https://storytelling.co.za/about-organisational-stories/ Views: 10
There’s a lot more talk happening around gamifying, gamification and game design and how the approach of gamifying can increase customers, boost morale, reduce churn and stimulate liking behaviour. Loyalty cards, bonus points, free offers and any story designed to make you feel different about an organisation, product or service is an attempt to co-opt […]