You routinely walk through the entrance of a mall or building where there is a sign at the entrance, with the word ENTRANCE spelled out.
Entrance means to place someone into a state of trance. The focused attitudinal trance of the mall – buying and gathering behavior.
Exit : mid 16th century (as a stage direction): from Latin exit ‘he or she goes out,’ third person singular present tense of exire, from ex- ‘out’ + ire ‘go.’ The noun use (late 16th century) is from Latin exitus ‘going out,’ from the verb exire, and the other verb uses (early 17th century) are from the noun.
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2 replies on “Entrance: programming using multimedia”
We often overlook how simple environmental cues — like an ENTRANCE sign — subtly guide our behaviour and mindset. Linking this to “entrancing” people into a focused, consumer-ready state is a powerful way to think about multimedia programming and storytelling. At Telkom University Jakarta, we explore similar concepts in digital media studies, where design and messaging work together to shape user experience. Fascinating take — it really makes you rethink everyday spaces!
Thanks that you enjoyed Seli! Let the entrance open! Steve