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change management edutainment frequency innovation multimedia storytelling

Everything is frequency

The statement “everything is frequency” encapsulates a profound concept that permeates physics, biology, and even psychology, suggesting that the universe, at its most fundamental level, can be understood as a vast interplay of vibrations and oscillations. This perspective is particularly relevant to your environment, where you aim to influence human behavior through sensory stimuli. The […]

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multimedia storytelling storytelling storytelling for marketing

Entrance: programming using multimedia

You routinely walk through the entrance of a mall or building where there is a sign at the entrance, with the word ENTRANCE spelled out. Entrance means to place someone into a state of trance. The focused attitudinal trance of the mall – buying and gathering behavior.  Exit : mid 16th century (as a stage […]

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about storytelling change management multimedia storytelling organizational storytelling workshop

Workshop: How to design Vision, Mission, Values, Measures, Purpose stories

Organising Principles are the foundations that provide and guide beliefs, behaviours, thinking, understanding and practice and what is expected of people within the organisation. There is no organisation possible without organising principles. Organising Principles include Vision, Mission, Values, Measures, Purpose and Promise statements. A hallmark of powerful organisations is that they regularly evaluate and remind […]

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change management multimedia storytelling

Astroturf and the manipulation of media – TedX University of Nevada

Investigative journalist Sharyl Attkisson shows how astroturf, or fake grassroots movements funded by political, corporate, or other special interests very effectively manipulate and distort media messages. You’ll see the ‘net differently after you watch this. Views: 13

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brandstory corporate culture creativity innovation metaphor multimedia storytelling narrative storytelling storytelling for marketing

Relationships with brands and how they are developed

I know exactly how I fell in love. There are some of us who are not very smart around technology. Our thinking tends to be more in the realm of ideas and random connections than remembering what F9 does. We get nervous and confused rather quickly and feel inadequate, especially when we’re around techno-wizards. After […]

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corporate culture creativity culture multimedia storytelling narrative

Art of Deception, full movie

Art of Deception looks at persuasion/propaganda techniques used in documentaries – covers stories like #kony The Disney Lemmings jumping over a cliff story, the climate change stories among others. Views: 2

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about storytelling metaphor multimedia storytelling myth organizational storytelling storytelling transmedia storytelling

What makes a story powerful?

Stories come and go but some hang around, influencing, teaching, inspiring and enlightening. But stories can also even destroy and damage individuals and organisations.  A story may be considered powerful if it fulfills the following criteria; the more criteria met, the more powerful the story: People are surrounded by bits of information. All competing for […]