This facilitated workshop is designed to help you create, evaluate and tell stories in the digital space. You’ll acquire know-how on how stories work in an individual and organisational context; how they are constructed and told. Explore how stories stimulate relationships, co-operation, change, innovation and stability. Good stories can facilitate directed change in attitudes and behaviours in stakeholders, customers, suppliers and employees. This workshop is designed to provide the how-to.CoverEbook
Topic areas include: how organisational stories work, how they are created and shared. The impact of stories, literal and anagogic modes of storytelling. Building vision and animating the mission using stories. The neurobiology of creating, telling and listening to stories. Simple models and tools for creating stories. Gamification of systems using storytelling. What makes a story powerful? Crafting and telling powerful stories. Transmedia storytelling. Western and African styles of storytelling, African Dilemma Tales that stimulate change and stability.
All workshop attendees will receive a copy of Storytelling in the Digital Age workbook.
Who Should Attend
- Senior Management
- Brand management
- Change agents
- Marketing management
- Writers
- Media Developers
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