Category: storytelling in the digital age

Cultural Innovation Frameworks for Learning Organizations

Learning organizations have predictable problems when it comes to instilling a culture that encourages self-development and lifelong learning in a large community of learners that are continuously changing. The continuous movement of people into and from the organization makes it necessary to provide a method that Instills lifelong and necessary motivation, virtues, values and behavioural… Continue reading Cultural Innovation Frameworks for Learning Organizations

Storytelling in the Digital Age – The (Work)Book

While the digital age provides many different ways of telling stories, the techniques used to create stories are ancient. Storytelling in the Digital Age looks at how powerful stories are created, evaluated and shared through digital media. Stories can work for you, but they can also work against you. Storytelling in the Digital Age provides… Continue reading Storytelling in the Digital Age – The (Work)Book

Storytelling for Marketing Teams

Brand Managers and Marketing Teams are expected to tell the story of the business and its brands to create and build customer interest, awareness, sales and  long-term brand recognition. Marketing departments often need to liaise with advertising agencies and providers of sales data – this requires  teams and brand managers to brief agencies and creatively… Continue reading Storytelling for Marketing Teams