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“The art of medicine consists in amusing the patient while nature cures the disease” Voltaire (1694 – 1778) Narrative medicine is not something you’ll easily find on the ‘net and if you do, information is sparse. But would it surprise you to know that the techniques employed by both Western allopathic medicine and African traditional healers […]
The advertising industry has known for a long time that education (changing behaviour) and entertainment can be combined into a powerful propaganda tool. This is education, not through repetition, but through intensity of experience – not by rote but by rite. Edutainment is a combination of the concepts of education and entertainment. It refers to […]