The advertising industry has known for a long time that education (changing behaviour) and entertainment can be combined into a powerful propaganda tool. This is education, not through repetition, but through intensity of experience – not by rote but by rite. Edutainment is a combination of the concepts of education and entertainment. It refers to […]
Tag: edutainment
The greatest stories are all about change. What does a story have to do to change someone’s behaviour? Well, we should firstly admit that it is not just the story that changes people, but whole communities talking about stories. Behind all behaviour patterns and thought patterns lies the “weight of past experience”. That experience determines […]