The statement “everything is frequency” encapsulates a profound concept that permeates physics, biology, and even psychology, suggesting that the universe, at its most fundamental level, can be understood as a vast interplay of vibrations and oscillations. This perspective is particularly relevant to your environment, where you aim to influence human behavior through sensory stimuli. The […]
Category: edutainment
An archetype is a highly defined and crystalised idea that represents a particular ‘type’ (meaning ‘stamp in Greek) – it is an original pattern or model from which all things of the same kind are copied or on which they are based; a model or first form. There may be many different archetypes in organsations […]
This dilemma tale is used for audiences who are asked what the hero of the story should do – if you don’t have an audience, think about what you would do if you were Umbogo. ONCE THERE WAS AND ONCE THERE WAS NOT, in a small dusty village in the deepest and darkest part of […]
Because Kikuyu culture was oral, refined methods had been developed of passing knowledge to, and shaping the values of, future generations through, among other activities, stories. Many of the stories had become very elaborate and subtle, like myths, because they had been told in various forms over many generations. Kikuyu stories were filled with animals […]
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This story was developed for a large organisation that had, at the time, a number of IT outsource partners that needed to work together more efficiently within the same infrastructure. Everyone had a very different view of “what was going on” and there were frequent conflicts and system problems. Rationalisation and downsizing was in the […]
The advertising industry has known for a long time that education (changing behaviour) and entertainment can be combined into a powerful propaganda tool. This is education, not through repetition, but through intensity of experience – not by rote but by rite. Edutainment is a combination of the concepts of education and entertainment. It refers to […]