The immune system in our body is responsible for any defensive reaction against foreign material. Language acts as an immune response, keeping the world in a shape we are familiar with, keeping new and potentially “unnecessary” experience out. The “unnecessary” experience guarded by language could include: Ideas that are incompatible with our beliefs and the […]
Category: edutainment
Early one morning a wispy cloud bumped into a story….. Views: 33
Propaganda: from the sacred to the algorithmic The word itself is older than most people realise. Propaganda comes from the Latin propagare — to propagate, to spread. It entered formal use in 1622 when Pope Gregory XV established the Congregatio de Propaganda Fide (Congregation for the Propagation of the Faith), a Vatican body created to […]
The statement “everything is frequency” encapsulates a profound concept that permeates physics, biology, and even psychology, suggesting that the universe, at its most fundamental level, can be understood as a vast interplay of vibrations and oscillations. This perspective is particularly relevant to your environment, where you aim to influence human behavior through sensory stimuli. The […]
This dilemma tale is used for audiences who are asked what the hero of the story should do – if you don’t have an audience, think about what you would do if you were Umbogo. ONCE THERE WAS AND ONCE THERE WAS NOT, in a small dusty village in the deepest and darkest part of […]
The advertising industry has known for a long time that education (changing behaviour) and entertainment can be combined into a powerful propaganda tool. This is education, not through repetition, but through intensity of experience – not by rote but by rite. Edutainment is a combination of the concepts of education and entertainment. It refers to […]
The greatest stories are all about change. What does a story have to do to change someone’s behaviour? Well, we should firstly admit that it is not just the story that changes people, but whole communities talking about stories. Behind all behaviour patterns and thought patterns lies the “weight of past experience”. That experience determines […]