The key driver that determines the quality and profitability of customer relationships is grounded in storytelling. Whatever your customers know about you, your organisation, your products and services is story based. Telling better stories in the right way empowers customer relationships and ensures customer loyalty. Effective brand managers know this secret and a lot of time and energy is spent polishing, rehearsing and telling these stories because ultimately it is the story you tell and the way that you tell it that stimulates customers to believe, buy and invest in the relationship, the product and the service you offer.
This one day facilitated workshop provide know-how to develop, assess and tell stories that stimulate empowered relationships, confidenc
e, commitment and buying behaviours. The following areas are engaged in the workshop:
- Brandstories and how they are created, assessed and told
- Customer lifecycle, experience and expectation management using stories
- Stories of your organisations, products, people and services – how they are told, reinforced and sold
- Refining stories through listening and customer feedback
- Customer contact point management – what customers want from the relationship
- Aligning your story with your customers story
- Reminding customers about your brand using various media, emblemata and memory devices
- Experience and expectation management using stories
- Staying top-of-mind with your customer
- Evaluating competitor stories
Who should attend
Marketing specialists, brand management, sales professionals and anyone engaged in customer contact.
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