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leadership narrative organizational storytelling

The Grand Narrative and how it is used

Grand Narrative used to refer to the ‘Big Story’ or ‘organising principle’ of a country or religious movement but nowadays this applies to large corporations, especially multinationals by virtue of their size. It also shows how the postmodern world is blurring boundaries as large corporates of today have many characteristics similar to religions and kingdoms. […]

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change management narrative narrative medicine storytelling

Narrative Medicine and how it is used

Professions such as Social Work, Medicine and Psychology are becoming increasingly aware of the therapeutic properties of writing and storytelling and there are numerous examples of how people of all ages face and overcome life’s challenges through the art of telling their stories. Everyone understands the important role of stress in life experience. The relief […]

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about storytelling narrative storytelling

What’s the differences between Story and narrative?

It’s common for “story” and “narrative” to be used interchangeably, but there are some nuanced differences. Think of the story as the ingredients and the narrative is how you cook and present the meal. A story can be seen as a store of data and information and might include a sequence of events and/or describing […]

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metaphor narrative storytelling

Of streams and oceans; metaphors for the internet

I’m lucky enough to live on a river in northern Johannesburg and have done so for 25 years now. The river has her moods – mainly she burbles along most of the year at knee depth, continuously exposing the granite and tangled roots underneath, but sometimes in summer rainfall season she roars close to the boundaries of […]

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leadership narrative south african story

The story of the freedom charter

>Regardless of who you vote for, it is interesting to look at the ANC-generated Freedom Charter, adopted in 1955. It is a beautifully crafted vision which contains a story of a desired future that one can see. (Employing words skilfully to construct a mental picture that others can ‘see’ is a key element of a […]

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brandstory corporate culture creativity innovation metaphor multimedia storytelling narrative storytelling storytelling for marketing

Relationships with brands and how they are developed

I know exactly how I fell in love. There are some of us who are not very smart around technology. Our thinking tends to be more in the realm of ideas and random connections than remembering what F9 does. We get nervous and confused rather quickly and feel inadequate, especially when we’re around techno-wizards. After […]

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corporate culture creativity culture multimedia storytelling narrative

Art of Deception, full movie

Art of Deception looks at persuasion/propaganda techniques used in documentaries – covers stories like #kony The Disney Lemmings jumping over a cliff story, the climate change stories among others. Views: 1