While the digital age provides many different ways of telling stories, the techniques used to create stories are ancient. Storytelling in the Digital Age looks at how powerful stories are created, evaluated and shared through digital media. Stories can work for you, but they can also work against you.
Storytelling in the Digital Age provides tips, tricks, discussions and methods to tell empowering, memorable stories. The digital age is a “different kind of turning point”, transforming storytelling—humanity’s “pan-cultural shared addiction”—into the most powerful force for communication and change today. This essential resource shows you how to leverage digital media to “devise a story and send it into and around the world instantly”, granting instant global reach and accessibility.
Inside, you will learn ancient and modern techniques, including using the persuasive appeal of Ethos, Pathos, and Logos and applying classic narrative structures like Freytag’s Pyramid and Campbell’s Hero’s Journey. You will master innovative communication methods such as multimedia/transmedia storytelling and gamification, which represents the cutting edge of engagement. However, you urgently need this guide because the internet is a “horribly unforgiving environment” where content is “difficult if not impossible to remove” once posted.
You’ll find crucial warnings about the risks of your story being hijacked or having opinions manipulated by “troll armies or fake users”. Furthermore, since psychological tests show the human attention span has “decreased dramatically”, your content must immediately “deliver value or be trashed”. Mastering these strategies is non-negotiable, as “Good storytelling is a hallmark of powerful leadership, organisations, brands and people”.
The core lesson provided is to always “think before you click ‘send’ or ‘post’” and take “special care” about your digital output. Purchase this definitive guide today to gain the strategic blueprint (including the vital Story Brief) necessary to succeed and ensure your purpose and meaning are not destroyed, but empowered.
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