MenuThe Hero’s Journey is a common narrative pattern and template where the protagonist embarks on an adventure, faces challenges and temptations, achieves victory, and returns home transformed. This journey often begins in the ordinary world, where the hero receives a call to adventure. They may initially refuse this call, but eventually cross the threshold into […]
Once Upon a Time…A water bearer from a dusty African village had two large pots, each hung on the ends of a pole which he carried across his neck. One of the pots had a crack in it. The other pot was perfect and always delivered a full portion of water. At the end of […]
According to a news report, a certain private school in Brisbane was recently faced with a unique problem. A number of 12-year-old girls were beginning to use lipstick and would put it on in the bathroom. That was fine, but after they put on their lipstick they would press their lips to the mirror leaving […]
Because Kikuyu culture was oral, refined methods had been developed of passing knowledge to, and shaping the values of, future generations through, among other activities, stories. Many of the stories had become very elaborate and subtle, like myths, because they had been told in various forms over many generations. Kikuyu stories were filled with animals […]
Outside England’s Bristol Zoo there is a parking lot for 150 cars and 8 buses. For 25 years, its parking fees were managed by a very pleasant attendant. The fees were for cars: £1.40, for buses: £7. Then, one day, after 25 solid years of never missing a day of work, he just didn’t show […]
This Brand and Brandstory assessment is designed to get feedback from your marketing team. Feedback from this assessment is used to ensure that your team is on the same page.
Stories come and go but some hang around, influencing, teaching, inspiring and enlightening. But stories can also even destroy and damage individuals and organisations. A story may be considered powerful if it fulfills the following criteria; the more criteria met, the more powerful the story: People are surrounded by bits of information. All competing for […]