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If you’re a creative, you already know that where you create — both inside and out — deeply affects what you create. The creative space is hard to describe, but those who live there — artists, writers, musicians, scientists — share one thing: they know how to find their way back to it. You’ve been […]
From Idea to Impact So you have an idea for a story. It might be for a simple social media post or an elaborate brand campaign. But before you start writing, pause. A great story isn’t just told; it’s designed. The right questions can transform a good idea into an unforgettable narrative that resonates with […]
“It takes a very long time to become young.” (Pablo Picasso) Did you have difficulty making friends as a child? Experience scholastic boredom and more than the normal helping of social problems? A little unconventional and nonconformist even at primary school? Eccentric parents? A study of gifted creatives by Psychologist Ellen Winner cited these early […]
We can only appreciate story through engaging it wholeheartedly, telling it and then reflecting upon it. Does story describe? Does it possibly create as well? Is story simply the only way we have of organising memory? What is the link between language and time? What is your story? Who are you? To what extent is […]
‘Eunoia’ is the shortest English word that contains all the five vowels. It derives from the Greek word εύνοια which means ‘well mind’ or ‘beautiful thinking’. It is a rarely used medical term referring to a state of “normal mental health”. By contrast, we have a vast vocabulary for states of mental dis-order and dis-ease. So […]
How did humans ever come to agree that one of the primary ways they would represent their experience of the world is through the rectangular shape? The rectangle is rare in the natural world but it is the shape of the canvas almost invariably used by the artist to paint on. Rectangles are about limits […]
In almost every corporate environment in which we work, I often see computerised employee card activated coffee percolators and espresso machines on every floor. I’ve often wondered why caffeine is so much part of corporate culture and how people casually adopt the language of café society into everyday conversation. I often hear ‘Let’s meet over […]