Storytelling.co.zaWhat makes a story have the desired effect? Simply, the story must meet certain criteria. The story must be appealing. It must be memorable. It must stimulate the imagination. It must have an element of suspense. It will often involve drama but will also be authentic and make it easy for the listener to identify […]
There’s nothing quite like a crisis to focus attention and galvanize groups, organisations and even countries. Many organisations routinely use crisis as a method of focusing attention, stimulating action, accelerating the pace of change and altering trajectory and focus. Typical organisational crises include reputational crisis, financial problems, product problems and recalls, conflict, competitor action & […]
We may as well ask “why do people read newspapers?”, or “why do people watch television?” Somewhere in our DNA there’s a compelling vibrating strand asking so be told a story, because stories help us to survive and experience happiness. For as long as human beings have had language, children have learnt about hunting, travelling, […]
“The Bushmen in the Kalahari Desert talk about the two “hungers”. There is the Great Hunger and there is the Little Hunger. The Little Hunger wants food for the belly; but the Great Hunger, the greatest hunger of all, is the hunger for meaning… There is ultimately only one thing that makes human beings deeply […]
Stories are not simply reflections of reality, but rather, they are constructs that actively shape our internal experiences and our understanding of the world. This is how individual narratives and cultural contexts interact: In summary, individual narratives and cultural contexts are in a constant state of interaction, with each influencing and shaping the other. Cultural […]
Here are some tips for skillful storytelling. Start off by Visualising the story! Imagine the sounds, tastes, smells, textures and colours in the story. It is only when you experience the story vividly yourself that your audience can experience it! Experience your story until the characters become as real to you as the people and places […]
Stories, whether they emerge from external inputs or are generated internally through thought processes, play a significant role in shaping our experiences and biological responses. This process begins in the nervous system, which is intricately connected to both the endocrine and immune systems. Understanding these connections offers a deeper insight into how our thoughts and […]
