An archetype is a highly defined and crystalised idea that represents a particular ‘type’ (meaning ‘stamp in Greek) – it is an original pattern or model from which all things of the same kind are copied or on which they are based; a model or first form. There may be many different archetypes in organsations in which you work and if you look carefully, some of the following may be at play.
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The Accountant The Analyst The Animator The Buccaneer The Catalyst The Chef The Chief The Choreographer The Citizen The Competitor The Connector The Conservative The Contrarian The Cop The Crone (wise old woman) The Curator The Cyberanalyst The Defender The Devil’s Advocate The Idealist |
The Impressario The Inyanga The Jackal / Coyote The Jester The Judge The Librarian The Loose Cannon The Lover The Maestro The Marketer The Matchmaker The Oracle The Out-of-box- Thinker The Pattern- Recognizer The Physicist The Pilgrim The Politician The Poseur The Pragmatist |
The Preacher The Prodigy The Programmer The Psychologist The Professional Mourner The Publisher The Pusher The Rabble Rouser The Radical The Rain-maker The Rescuer / Helper The Resource Provider The Rulemaker / Policy-Setter The Saint The Sangoma The Sceptic The Scout / Seeker The Scribe The Seeker |
The Seer The Senex (wise old man) The Shaman The Spelling Checker The Statesman The Stirrer The Storyteller The Thinker The Transformer The Transformed The Vampire The Victim The Visionary The Webmaster The Yoda |
Shadow Archetypes

The idea here is that each archetype there is a ‘Shadow archetype’ representing the flipside/ dark side of the archetype. The shadow archetype is to be seen in negative attitudes that create and maintain ‘energetic blockages’ To do something about the blockage, you can decide to grow and develop in this area or outsource it to someone else.
Frameworks such as psychoanalysis suggest that the shadow aspects are learned or acquired during childhood. Mythologies and art from all over the world tell us about shadow in all its forms.
The shadow archetype represents a non-yet-fully integrated aspect of the self that may ‘trip you up’ – examples of this include people committing to impossible deadlines and then failing to deliver, promising to do something and not following through etc..
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