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leadership

Removing No. One

They say that power is the ultimate aphrodisiac, that absolute power corrupts absolutely but no-one talks about the idea that power is addictive.

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storytelling for marketing workshop

Storytelling for Customer Relationship Management (CRM)

The key driver that determines the quality and profitability of customer relationships is grounded in storytelling. Whatever your customers know about you, your organisation, your products and services is story based. Telling better stories in the right way empowers customer relationships and ensures customer loyalty. Effective brand managers know this secret and a lot of […]

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about storytelling folk tales myth story circle storytelling

The story of Vishnu and Naruda – It’s all about time

Vishnu and Naruda were sitting in deep conversation and Naruda asked “What is time Lord Vishnu?” Vishnu replied “Why don’t you cross the river and find out?” So Naruda went down to the river and swam to the other side, climbed up the bank and proceeded to the village where he stopped at the first […]