Stories come and go but some hang around, influencing, teaching, inspiring and enlightening. But stories can also even destroy and damage individuals and organisations. A story may be considered powerful if it fulfills the following criteria; the more criteria met, the more powerful the story: People are surrounded by bits of information. All competing for […]
Category: transmedia storytelling
Stories are used for many different purposes in organisations ranging from literal day-to-day stories through specialised stories designed to stimulate change, develop people and teams and even describe the organisations’ future. Stories as used in organisations can be broken down in three major kinds: Literal Stories – Literal stories appeal to the logical mind and […]