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Protected: The two most important stories in your life

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Why do people like listening to stories?

We may as well ask “why do people read newspapers?”, or “why do people watch television?” Somewhere in our DNA there’s a compelling vibrating strand asking so be told a story, because stories help us to survive and experience happiness. For as long as human beings have had language, children have learnt about hunting, travelling, […]

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How to value storytelling in an organisation

Meaning – Stories are used to convey meaning, whether it is how to close a sale, reprimand a subordinate, motivate someone, give a presentation or something more profound Planning – Cognitive scientist William Calvin suggests that we gradually acquire the ability to formulate plans as a result of storie s we hear in childhood. From […]

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Life is story – are you controling your story?

Life is story. What we know of the world and ourselves is made up of countless stories that we hear, tell to ourselves and share with others. But stories don’t just describe, they literally construct who we are,  our relationship to the world and the way in which the world relates to us. You can see […]