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facilitation technique myth storytelling storytelling for marketing teaching story

About Monkeys and Market Crashes

Once there was and once there was not, a small, dusty African village where a trader man dressed in  a smart business suit arrived on a mighty ship. The trader man announced to the villagers that he would buy monkeys for $10 each. The villagers, seeing that there were many monkeys around, went out to […]

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teaching story

How the Monkeys Saved the Fish

That year, the rains were the strongest ever and the river had broken its banks. There were floods everywhere and the animals all ran up into the hills. The floods came so fast that many drowned except the lucky monkeys who were used to swinging high up in the treetops. They looked down on the […]

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storytelling storytelling for children

The water bearer

Once Upon a Time…A water bearer from a dusty African village had two large pots, each hung on the ends of a pole which he carried across his neck. One of the pots had a crack in it. The other pot was perfect and always delivered a full portion of water. At the end of […]

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myth narrative narrative medicine storytelling

The meaning of Myth

A number of thinkers from widely differing fields have studied and commented on myths and legends. Here is a sampling of their observations: Views: 7

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about storytelling facilitation technique multimedia storytelling organizational storytelling transmedia storytelling

Types of stories and what they’re used for

Stories are used for many different purposes in organisations ranging from literal day-to-day stories through specialised stories designed to stimulate change, develop people and teams and even describe the organisations’ future. Stories as used in organisations can be broken down in three major kinds: Literal Stories – Literal stories appeal to the logical mind and […]