I know exactly how I fell in love. There are some of us who are not very smart around technology. Our thinking tends to be more in the realm of ideas and random connections than remembering what F9 does. We get nervous and confused rather quickly and feel inadequate, especially when we’re around techno-wizards. After […]
Category: storytelling for marketing
This Brand and Brandstory assessment is designed to get feedback from your marketing team. Feedback from this assessment is used to ensure that your team is on the same page.
The key driver that determines the quality and profitability of customer relationships is grounded in storytelling. Whatever your customers know about you, your organisation, your products and services is story based. Telling better stories in the right way empowers customer relationships and ensures customer loyalty. Effective brand managers know this secret and a lot of […]
You might wonder how you can get into the storytelling business but the truth is that you’re already deeply embedded in it. Whatever you do, whoever you are, you tell stories. You tell stories to yourself (some call this thinking) and anyone who’ll listen. These stories not only describe your reality, they do a whole […]