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This facilitated workshop is designed to help you create, evaluate and tell stories in the digital space. You’ll acquire know-how on how stories work in an individual and organisational context; how they are constructed and told. Explore how stories stimulate relationships, co-operation, change, innovation and stability. Good stories can facilitate directed change in attitudes and […]
Storytelling is probably the world’s biggest industry. Radio, TV, newspapers, magazines, websites, books, pamphlets, advertising hoardings, blogs, annual reports, financial statements and invoices are some aspects of the incessant post modern chatter. Seems everyone is trying to tell a story. Your story has to stand out and be memorable among all the other stories out […]
Conflict manifests in many ways in an organization. At times it rises to the surface in the form of defensiveness, disagreements or uncooperative behaviour. Most of the time, however, it remains hidden and is evident from symptoms such as poor morale, high staff turnover and absenteeism, lack of enthusiasm, alternative forms of organisational communication embodied […]
The key driver that determines the quality and profitability of customer relationships is grounded in storytelling. Whatever your customers know about you, your organisation, your products and services is story based. Telling better stories in the right way empowers customer relationships and ensures customer loyalty. Effective brand managers know this secret and a lot of […]