Brand Managers and Marketing Teams are expected to tell the story of the business and its brands to create and build customer interest, awareness, sales and long-term brand recognition.
Marketing departments often need to liaise with advertising agencies and providers of sales data – this requires teams and brand managers to brief agencies and creatively work with market feedback data to create stories and images that inspire.
There’s much diverse talent to be found in marketing teams and to realise this potential requires a special cultural environment. Our storytelling for Marketing teams workshop provides a blended multimedia learning experience that provides and on-Line cultural assessments and feedback that is used to custom design a workshop / knowledge sharing session focused on building vision for marketing activities. This includes Conversations around topics such as:
- Culture for high-performing marketing teams
- Brand and Brandstory – how do we assess our brandstories?
- Marketing Briefs: Creative Playpen or Prison?
- Curation of marketing assets
- Gamification of the Customer Experience (CX)
- Engaging creative and analytical processes
- Gamification of the marketing culture and process
- Funneling creative thoughts towards a core value
- Enabling targeted, on-brief creativity
- Using story and data appropriately in marketing stories
- Curation of advertising and communication assets
- Using advanced storytelling techniques as a creative whitespace for Marketing Activities
Participants receive readings and homework around topics relevant to creative marketing teams. Participants get to explore themselves and their own stories in the context of their unique marketing culture.
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