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Brand Managers and Marketing Teams are expected to tell the story of the business and its brands to create and build customer interest, awareness, sales and long-term brand recognition. Marketing departments often need to liaise with advertising agencies and providers of sales data – this requires teams and brand managers to brief agencies and creatively […]
We may as well ask “why do people read newspapers?”, or “why do people watch television?” Somewhere in our DNA there’s a compelling vibrating strand asking so be told a story, because stories help us to survive and experience happiness. For as long as human beings have had language, children have learnt about hunting, travelling, […]
Isivivane is a Zulu word that refers to a concept found in a number of other African cultures. In Zulu, Isivivane literally means ‘throw your stone upon the pile…’ and refers to rocks arranged as piles and / or hub and spoke patterns. Once upon a time, stones were used in the ancient world to […]
A Story Circle is a facilitated gathering that helps participants craft and share stories. As a result of telling and sharing these stories, participants routinely achieve profound breakthroughs in their understanding of themselves, each other and the world around them. Story circles can deal with a wide range of topics which include: creating the future, […]
At first the idea may seem a little puzzling – what has storytelling got to do with the world of work? Well, quite a lot it seems. Think of this – whatever we know of the world and of ourselves is grounded in story; either stories that we have been told or stories that we’ve […]
“if you are not failing at something you aren’t learning anything new” When most of us were at school failure was seen as something that was negative, should be avoided and often worth punishment. And yet most learning theorists agree that it is only through failure that we really learn – as opposed to just […]