Your Narrative (or story) can be seen is an operating system upon which your user interface and apps run. Transforming your story is like changing your operating system and gives novel ways to access, visualise and influence the endlessly transforming chaos of zeros and ones in the machine that represent your inner world/nervous system/perception and […]
Category: training
Brand Managers and Marketing Teams are expected to tell the story of the business and its brands to create and build customer interest, awareness, sales and long-term brand recognition. Marketing departments often need to liaise with advertising agencies and providers of sales data – this requires teams and brand managers to brief agencies and creatively […]
We may as well ask “why do people read newspapers?”, or “why do people watch television?” Somewhere in our DNA there’s a compelling vibrating strand asking so be told a story, because stories help us to survive and experience happiness. For as long as human beings have had language, children have learnt about hunting, travelling, […]