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Propaganda: from the sacred to the algorithmic
Propaganda: from the sacred to the algorithmic The word itself is older than most people realise. Propaganda comes from the Latin propagare — to propagate, to spread. It entered formal use in 1622 when Pope Gregory XV established the Congregatio de Propaganda Fide (Congregation for the Propagation of the Faith), ...
Copper Woman and Snot Boy
In the time before time, when the world was still soft and new, awaiting its first true songs, there was the Copper Woman. Her skin held the warm, living glow of the metal for which she was named, shifting from a deep, earthy red in the morning sun to a ...
Everything is frequency
The statement "everything is frequency" encapsulates a profound concept that permeates physics, biology, and even psychology, suggesting that the universe, at its most fundamental level, can be understood as a vast interplay of vibrations and oscillations. This perspective is particularly relevant to your environment, where you aim to influence human ...
An African Dilemma Tale: The story of Umbogo and the Snake
This dilemma tale is used for audiences who are asked what the hero of the story should do - if you don't have an audience, think about what you would do if you were Umbogo. ONCE THERE WAS AND ONCE THERE WAS NOT, in a small dusty village in the ...
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The power of narrative in edutainment
The advertising industry has known for a long time that education (changing behaviour) and entertainment can be combined into a powerful propaganda tool. This is education, not through repetition, but through intensity of experience – not by rote but by rite. Edutainment is a combination of the concepts of education ...
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The power of edutainment to change behaviour
The greatest stories are all about change. What does a story have to do to change someone’s behaviour? Well, we should firstly admit that it is not just the story that changes people, but whole communities talking about stories. Behind all behaviour patterns and thought patterns lies the “weight of ...
Language as an immune response
The immune system in our body is responsible for any defensive reaction against foreign material. Language acts as an immune response, keeping the world in a shape we are familiar with, keeping new and potentially “unnecessary” experience out. The “unnecessary” experience guarded by language could include: Ideas that are incompatible ...
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The Naked Truth and the Lie
The Truth and the Lie meet on the road one day. The Lie says to the Truth: "It's a marvelous day today!" The Truth looks up to the skies and sighs, for the day was truly beautiful. They walk together for a while, until they reach a beautiful well. The ...
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Using African Dilemma Tales for Children
An African Dilemma tale is a unique style of participative storytelling. It is a story that has no end other than that provided by the participants. And even then, the story continues...... Why are dilemma tales important for children in the digital age? Children are bombarded with conflicting stories every ...
The story of Vishnu and Naruda – It’s all about time
Vishnu and Naruda were sitting in deep conversation and Naruda asked "What is time Lord Vishnu?" Vishnu replied "Why don't you cross the river and find out?" So Naruda went down to the river and swam to the other side, climbed up the bank and proceeded to the village where ...
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