Meaning – Stories are used to convey meaning, whether it is how to close a sale, reprimand a subordinate, motivate someone, give a presentation or something more profound Planning – Cognitive scientist William Calvin suggests that we gradually acquire the ability to formulate plans as a result of storie s we hear in childhood. From […]
Category: about storytelling
Stories, whether they emerge from external inputs or are generated internally through thought processes, play a significant role in shaping our experiences and biological responses. This process begins in the nervous system, which is intricately connected to both the endocrine and immune systems. Understanding these connections offers a deeper insight into how our thoughts and […]
At first the idea may seem a little puzzling – what has storytelling got to do with the world of work? Well, quite a lot it seems. Think of this – whatever we know of the world and of ourselves is grounded in story; either stories that we have been told or stories that we’ve […]
Stories come and go but some hang around, influencing, teaching, inspiring and enlightening. But stories can also even destroy and damage individuals and organisations. A story may be considered powerful if it fulfills the following criteria; the more criteria met, the more powerful the story: People are surrounded by bits of information. All competing for […]
The greatest stories are all about change. What does a story have to do to change someone’s behaviour? Well, we should firstly admit that it is not just the story that changes people, but whole communities talking about stories. Behind all behaviour patterns and thought patterns lies the “weight of past experience”. That experience determines […]
These Resources are designed to accompany the Storytelling in the Digital Age workshop. How one stupid tweet blew up Justine Sacco’s life http://www.nytimes.com/2015/02/15/magazine/how-one-stupid-tweet-ruined-justine-saccos-life.html?_r=0 The story behind the world’s most expensive skin cream – http://beautystyled.com/2014/08/17/some-thoughts-on-creme-de-la-mer/ General Electric Mission / Vision Statements http://www.strategicmanagementinsight.com/mission-statements/general-electric-mission-statement.html Periodic Table of Storytelling – If you’re feeling a scientific bent and would like […]
All stories have a shelf life, a time beyond which they start to fall apart and forgotten. This is a natural and normal process and applies to all entities that make use of stories. Empires, kingdoms and reputations are all ultimately narrative based; all political and economic power is contained in story. Since all power is story […]