We provide a complete web-based assessment service including sending out invvitations and providing real-time response reporting. Assessments are designed to run on any web browser on a PC or smartphone. Topic areas in the Conversations That Count Assessments Story Competence and Application – Story is what makes us tick as human beings. It has a strong bearing […]
Conversations that Count: In an age where digital monologues, selfies and superficial chats are the norm, the power of conversation is waning. Disconnected in our connected world, text, email and social media exchanges are hardly interactive, let alone conversational. TV, live-streamed and public-event ‘conversations’, from political debates to discussion groups, tend to be immature, combative […]
There’s a lot more talk happening around gamifying, gamification and game design and how the approach of gamifying can increase customers, boost morale, reduce churn and stimulate liking behaviour. Loyalty cards, bonus points, free offers and any story designed to make you feel different about an organisation, product or service is an attempt to co-opt […]
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Telling a story with impact
What makes a story have the desired effect? Simply, the story must meet certain criteria. The story must be appealing. It must be memorable. It must stimulate the imagination. It must have an element of suspense. It will often involve drama but will also be authentic and make it easy for the listener to identify […]
The key driver that determines the quality and profitability of customer relationships is grounded in storytelling. Whatever your customers know about you, your organisation, your products and services is story based. Telling better stories in the right way empowers customer relationships and ensures customer loyalty. Effective brand managers know this secret and a lot of […]
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Removing No. One
They say that power is the ultimate aphrodisiac, that absolute power corrupts absolutely but no-one talks about the idea that power is addictive.
WHAT IF? You had to find out the opinions of 2000 people around a specific issue in a diverse global company within 24 hours …. and begin a harmonising process…… or to urgently raise leadership self-awareness, you wished to ascertain for every member of a leadership and management team, how every member of staff and […]