The advertising industry has known for a long time that education (changing behaviour) and entertainment can be combined into a powerful propaganda tool. This is education, not through repetition, but through intensity of experience – not by rote but by rite. Edutainment is a combination of the concepts of education and entertainment. It refers to […]
Category: creativity
The greatest stories are all about change. What does a story have to do to change someone’s behaviour? Well, we should firstly admit that it is not just the story that changes people, but whole communities talking about stories. Behind all behaviour patterns and thought patterns lies the “weight of past experience”. That experience determines […]
There’s a lot more talk happening around gamifying, gamification and game design and how the approach of gamifying can increase customers, boost morale, reduce churn and stimulate liking behaviour. Loyalty cards, bonus points, free offers and any story designed to make you feel different about an organisation, product or service is an attempt to co-opt […]
