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While the digital age provides many different ways of telling stories, the techniques used to create stories are ancient. Storytelling in the Digital Age looks at how powerful stories are created, evaluated and shared through digital media. Stories can work for you, but they can also work against you. Storytelling in the Digital Age provides […]
Once there was and once there was not, a small, dusty African village where a trader man dressed in a smart business suit arrived on a mighty ship. The trader man announced to the villagers that he would buy monkeys for $10 each. The villagers, seeing that there were many monkeys around, went out to […]
From Idea to Impact So you have an idea for a story. It might be for a simple social media post or an elaborate brand campaign. But before you start writing, pause. A great story isn’t just told; it’s designed. The right questions can transform a good idea into an unforgettable narrative that resonates with […]
Early one morning a wispy cloud bumped into a story….. Views: 22
Brand Managers and Marketing Teams are expected to tell the story of the business and its brands to create and build customer interest, awareness, sales and long-term brand recognition. Marketing departments often need to liaise with advertising agencies and providers of sales data – this requires teams and brand managers to brief agencies and creatively […]
Everyone has interesting stories to tell. If you have a story about how stories change lives and organizations that you’d like to share, send us an email at info@storytelling.co.za Views: 288
Storytelling is not just a communication tool but a fundamental aspect of human interaction and understanding. By harnessing the power of narratives, organizations can create a shared sense of purpose, motivate employees, engage customers, and ultimately achieve greater success. To create powerful narratives for organizational change and success, it is important to: Views: 21