From Idea to Impact So you have an idea for a story. It might be for a simple social media post or an elaborate brand campaign. But before you start writing, pause. A great story isn’t just told; it’s designed. The right questions can transform a good idea into an unforgettable narrative that resonates with […]
Tag: multimedia storytelling
Meaning – Stories are used to convey meaning, whether it is how to close a sale, reprimand a subordinate, motivate someone, give a presentation or something more profound Planning – Cognitive scientist William Calvin suggests that we gradually acquire the ability to formulate plans as a result of storie s we hear in childhood. From […]
by Karen Alsfine 23 January 2007 From RalBusiness Network http://www.realbusiness.co.za/Article.aspx?articleID=3884&typeID=2 ONCE upon a time. Happily ever after. Comedy or drama. Telling tales is far more than an activity just for respite, so it seems. Storytelling is the meaning of life, connecting the prosaic to the divine and constituting the most engaging way of communicating, says […]
Stories come and go but some hang around, influencing, teaching, inspiring and enlightening. But stories can also even destroy and damage individuals and organisations. A story may be considered powerful if it fulfills the following criteria; the more criteria met, the more powerful the story: People are surrounded by bits of information. All competing for […]
Traditionally a strategic plan is a document-based creation of leadership, exco and senior management that is “brought down from the mountain” to be implemented throughout the organisation, mainly by people who haven’t been consulted or engaged in the process. This ‘trickle-down’ approach often becomes a source of conflict and frustration because the only power held […]