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While the digital age provides many different ways of telling stories, the techniques used to create stories are ancient. Storytelling in the Digital Age looks at how powerful stories are created, evaluated and shared through digital media. Stories can work for you, but they can also work against you. Storytelling in the Digital Age provides […]
Brand Managers and Marketing Teams are expected to tell the story of the business and its brands to create and build customer interest, awareness, sales and long-term brand recognition. Marketing departments often need to liaise with advertising agencies and providers of sales data – this requires teams and brand managers to brief agencies and creatively […]
Learning organizations have predictable problems when it comes to instilling a culture that encourages self-development and lifelong learning in a large community of learners that are continuously changing. The continuous movement of people into and from the organization makes it necessary to provide a method that Instills lifelong and necessary motivation, virtues, values and behavioural […]
We can only appreciate story through engaging it wholeheartedly, telling it and then reflecting upon it. Does story describe? Does it possibly create as well? Is story simply the only way we have of organising memory? What is the link between language and time? What is your story? Who are you? To what extent is […]
The way the story starts has a lot to do with tradition and culture and a whole lot to do with holding attention of the reader and the listener. Here are some samples: Views: 2
These Resources are designed to accompany the Storytelling in the Digital Age workshop. How one stupid tweet blew up Justine Sacco’s life http://www.nytimes.com/2015/02/15/magazine/how-one-stupid-tweet-ruined-justine-saccos-life.html?_r=0 The story behind the world’s most expensive skin cream – http://beautystyled.com/2014/08/17/some-thoughts-on-creme-de-la-mer/ General Electric Mission / Vision Statements http://www.strategicmanagementinsight.com/mission-statements/general-electric-mission-statement.html Periodic Table of Storytelling – If you’re feeling a scientific bent and would like […]
This facilitated workshop is designed to help you create, evaluate and tell stories in the digital space. You’ll acquire know-how on how stories work in an individual and organisational context; how they are constructed and told. Explore how stories stimulate relationships, co-operation, change, innovation and stability. Good stories can facilitate directed change in attitudes and […]