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Brand Managers and Marketing Teams are expected to tell the story of the business and its brands to create and build customer interest, awareness, sales and long-term brand recognition. Marketing departments often need to liaise with advertising agencies and providers of sales data – this requires teams and brand managers to brief agencies and creatively […]
A metaprogram is a sophisticated kind of program that can reprogram itself as it runs. Given this definition, one could see onesself and one’s own thinking as a kind of metaprogram. Using a metaprogram as a metaphor is useful as it allows for conscious re-programming on-the-fly. Here are some ways in which you can access […]
This is an example of how you can use and possibly benefit from treating twitter as a game. It seems some people use the platform very well and that has a lot to do with their intention or rather, having a clear idea of what they are using twitter for. While most presences on twitter […]
A selection of resources on the intersection of storytelling and gaming – moral physics, dramatic agency, social sculpture, Future of Storytelling Speaker: Janet Murray Professor, eTV Researcher, & Author, “Hamlet on the Holodeck” Views: 8
Ultimately your experience of the world is reflected in the many billions of electro-chemical changes that occur continuously in your endocrine system, your immune system and your nervous system. It is known that the various substances we consume can have a profound impact on the way in which we experience the world. Make it your […]
I know exactly how I fell in love. There are some of us who are not very smart around technology. Our thinking tends to be more in the realm of ideas and random connections than remembering what F9 does. We get nervous and confused rather quickly and feel inadequate, especially when we’re around techno-wizards. After […]
A paradigm is a self-consistent set of ideas and beliefs which acts as a filter, influencing how we perceive and make sense of the world. Examples of paradigms include – how to make bread, what a bed looks like, the characteristics of a chair that lend the idea of “chairness”, how we treat sick people […]