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While the digital age provides many different ways of telling stories, the techniques used to create stories are ancient. Storytelling in the Digital Age looks at how powerful stories are created, evaluated and shared through digital media. Stories can work for you, but they can also work against you. Storytelling in the Digital Age provides […]
From Idea to Impact So you have an idea for a story. It might be for a simple social media post or an elaborate brand campaign. But before you start writing, pause. A great story isn’t just told; it’s designed. The right questions can transform a good idea into an unforgettable narrative that resonates with […]
Brand Managers and Marketing Teams are expected to tell the story of the business and its brands to create and build customer interest, awareness, sales and long-term brand recognition. Marketing departments often need to liaise with advertising agencies and providers of sales data – this requires teams and brand managers to brief agencies and creatively […]
The french philosopher, Michel Foucault, once suggested that prisons exist in the world because it helps us imagine that the prison is “out there” and that we aren’t already living in one ourselves. The same idea applies to games – there are many games out there that serve to remind us that we don’t live […]
Storytelling plays a profound and fundamental role in creating and shaping reality, both individually and collectively. Our experience of the world is not a direct apprehension of “what is,” but rather an internally generated “model” of what we think is going on. This model is built from filtered sensory information, and stories are central to […]
Ever hear talk about someone being engaged in “playing games”? Well, maybe that someone is smarter than we think because using a game analogy to think about almost everything you do has the potential to make life in all its aspects lot more rewarding, interesting and fun. Whether it is soccer, chess, baseball, your relationships, […]
In common language, an event is something that happens (changes), in particular something special of limited duration. An example of this is a major sporting event, concert or political rally. An event is an outcome, result, reference or single point of focus. In physics and philosophy, an event occurs at a point in time which […]