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Once there was and once there was not, a small, dusty African village where a trader man dressed in a smart business suit arrived on a mighty ship. The trader man announced to the villagers that he would buy monkeys for $10 each. The villagers, seeing that there were many monkeys around, went out to […]
Brand Managers and Marketing Teams are expected to tell the story of the business and its brands to create and build customer interest, awareness, sales and long-term brand recognition. Marketing departments often need to liaise with advertising agencies and providers of sales data – this requires teams and brand managers to brief agencies and creatively […]
By consciously engaging in storytelling, both by sharing our own narratives and by analyzing the stories that influence us, we can gain valuable insights into ourselves, challenge limiting beliefs, and actively shape our personal growth and future. Aspect of Self-Discovery/Growth How Storytelling Facilitates It Understanding Self and Identity Our understanding of ourselves and the world […]
You routinely walk through the entrance of a mall or building where there is a sign at the entrance, with the word ENTRANCE spelled out. Entrance means to place someone into a state of trance. The focused attitudinal trance of the mall – buying and gathering behavior. Exit : mid 16th century (as a stage […]
We can only appreciate story through engaging it wholeheartedly, telling it and then reflecting upon it. Does story describe? Does it possibly create as well? Is story simply the only way we have of organising memory? What is the link between language and time? What is your story? Who are you? To what extent is […]
The way the story starts has a lot to do with tradition and culture and a whole lot to do with holding attention of the reader and the listener. Here are some samples: Views: 2
I know exactly how I fell in love. There are some of us who are not very smart around technology. Our thinking tends to be more in the realm of ideas and random connections than remembering what F9 does. We get nervous and confused rather quickly and feel inadequate, especially when we’re around techno-wizards. After […]